Category: social media

Dec 15

What Curation Really Means For Your Business

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In the world of marketing, there are tons of buzzwords. One being curation. Where organic and synergy dominated years past, content marketing and social media have pushed curation to the forefront. This word has multiple meanings. It can mean pulling together content from other sources and integrating it into your current marketing strategy or it can mean visually curating your social media so it attracts followers. With regards to the latter, some people cringe-they despise the influx of matchy matchy white Instagram accounts. But the others believe it’s…

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Dec 1

The Best Way to Manage Your Social Media Calendar for Free

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A quick Google search for social media calendar will tell you that when it comes to managing the content you plan to put on your channels, you have options. There are printables and templates, and the same apps you use to schedule social updates—like Sprout, Hootsuite, and Buffer—also offer solutions. But for planning content, you also have an alternative option that’s separate from your scheduling platform of choice, and it’s simple and free. Your basic Google calendar or spreadsheet is not only free, but it’s incredibly simple. When…

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Nov 19

The 3 Brand Guides Every Business Needs

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When you think of a brand guide you typically think of the visuals of your business–the logo, the colors and the identity. But the way we reference brand guide is much deeper and requires three different resources that heighten your business’ online performance. See, when you build a business you are establishing a brand, a voice, a vision and a structure. Combined, all work together to make your marketing cohesive (and effective), and if we’re not kidding ourselves, keep you sane along the way. So what are these…

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