Category: social media

Jan 25

There's more to Instagram's search updates than finding out who follows you back

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A week or two I go I was scrolling through Instagram when I realized that when I went to see if someone was following me back (hey, I hate seeing that someone followed me just to unfollow when I return the gesture just as much as the next girl!) my profile showed up right at the top of their follow list. Finally, an easier way to Insta-stalk. The next day I noticed the feature was gone, and now I know why. Instagram is testing out a few new updates to…

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Jan 21

The Best Hashtags for Your Industry

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If your brand is on Instagram, chances are you’ve put a lot of time, and maybe even money, into creating this visual representation of your product or services. Your feed might even look polished and stylish at this point—but you’re not getting followers. There’s probably a few reasons why you’re not getting quite as many likes and follows as you thought you would by now—one Instagram mistake being, underutilizing hashtags. There are plenty of social media rules you can break, but this isn’t one of them. There are…

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Dec 24

How to Manage Your Social Media without Going Insane

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Juggling social media for your business would be a breeze if it weren’t for having a million other roles to take on—marketer, manager, editor, accountant, you get the idea. But that’s not the case, so what you need is a really good, non-intimidating system for managing it all. These three items will allow you to do that, whether you’re a one-woman show or have the help of a team. 1. A social media calendar. In this intro to the best way to manage a social calendar, I touched…

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