Category: marketing

Nov 19

The 3 Brand Guides Every Business Needs

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When you think of a brand guide you typically think of the visuals of your business–the logo, the colors and the identity. But the way we reference brand guide is much deeper and requires three different resources that heighten your business’ online performance. See, when you build a business you are establishing a brand, a voice, a vision and a structure. Combined, all work together to make your marketing cohesive (and effective), and if we’re not kidding ourselves, keep you sane along the way. So what are these…

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Nov 1

The New SEO Basics That Get Your Business Noticed

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Search Engine Optimization isn’t what it used to be. In years past, you could stuff a bunch of keywords into the backend of your website and call it a day–patiently waiting for your first page Google rank. Today, the man has caught on and he requires much more from those who want to get their business in front of potential customers. It’s not exclusively about keywords. It’s about making your digital presence cohesive, specific and easy to consume. It might sound like more work, but SEO practices today…

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Oct 2

5 Reasons MailChimp is Your Email Marketing Savior

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When you work in the digital space, many unique platforms and apps come to light. It’s your job to stay on top of the latest, but it’s even more important to find the best of those services and maximize your experience with each. Since years of working in social media has allowed me to test much of what’s on the market, it’s no surprise that MailChimp makes the ranks for email marketing. Last week, I shared why emails aren’t going anywhere when it comes to business, so it…

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