Category: marketing

Jan 7

Digital Love: 3 Fashion Brands Promoting Healthy Body Image

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To photoshop or not to photoshop women in ads has been a major question for clothing brands over the last couple years, and I think we can all agree that it’s a conversation that desperately needed to be started. The lines between real and virtual have become so distorted in our technological age that it’s really messing with people’s heads. Manipulation is something the advertising industry has always relied on, but it’s gone about 500 steps too far. While a few companies have committed to making changes in how…

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Dec 17

How to Get Your Brand in Front of Bloggers

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We’ve been on both the brand’s end + blogger’s end of business deals and collaborations, big and small. We’ve seen some great partnerships and some pretty ill fits too. If you’re a business trying to connect with bloggers, you’ll probably find that every blogger does things slightly differently, and there’s a bit of a learning curve especially if you’re coming from a world very different than online media. That’s why before we share tips for connecting with bloggers to promote your product or service, there are a few rules…

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Dec 15

What Curation Really Means For Your Business

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In the world of marketing, there are tons of buzzwords. One being curation. Where organic and synergy dominated years past, content marketing and social media have pushed curation to the forefront. This word has multiple meanings. It can mean pulling together content from other sources and integrating it into your current marketing strategy or it can mean visually curating your social media so it attracts followers. With regards to the latter, some people cringe-they despise the influx of matchy matchy white Instagram accounts. But the others believe it’s…

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