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Dec 17

How to Get Your Brand in Front of Bloggers

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We’ve been on both the brand’s end + blogger’s end of business deals and collaborations, big and small. We’ve seen some great partnerships and some pretty ill fits too. If you’re a business trying to connect with bloggers, you’ll probably find that every blogger does things slightly differently, and there’s a bit of a learning curve especially if you’re coming from a world very different than online media. That’s why before we share tips for connecting with bloggers to promote your product or service, there are a few rules…

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Dec 15

What Curation Really Means For Your Business

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In the world of marketing, there are tons of buzzwords. One being curation. Where organic and synergy dominated years past, content marketing and social media have pushed curation to the forefront. This word has multiple meanings. It can mean pulling together content from other sources and integrating it into your current marketing strategy or it can mean visually curating your social media so it attracts followers. With regards to the latter, some people cringe-they despise the influx of matchy matchy white Instagram accounts. But the others believe it’s…

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Dec 1

The Best Way to Manage Your Social Media Calendar for Free

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A quick Google search for social media calendar will tell you that when it comes to managing the content you plan to put on your channels, you have options. There are printables and templates, and the same apps you use to schedule social updates—like Sprout, Hootsuite, and Buffer—also offer solutions. But for planning content, you also have an alternative option that’s separate from your scheduling platform of choice, and it’s simple and free. Your basic Google calendar or spreadsheet is not only free, but it’s incredibly simple. When…

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